White Space - This space contributes to designs feeling airy, breathable, and clean, enhancing the elegance and value of the design. Often, items such as business cards or roadside flyers, designed by print shops, tend to neglect resting space, resulting in cramped designs lacking visual respite. Consequently, recipients often overlook or quickly discard such materials without much consideration.
Negative Space - This involves applying visual principles in logo or poster designs, utilizing elements to create meaning within the space surrounding the image, logo, or text, to convey a specific message. A classic example is the FedEx logo.