The Bun Club
Year: 2025
Market: UK
Brand Designer: Tuyen Lam
Brand Designer: Tuyen Lam
Studio: Neocreative.uk
We are creating a complete brand identity for a new burger restaurant built around the concept of discovery. The restaurant is intentionally hidden, with an unexpected entrance that invites customers to follow a map and navigate their way to the first-floor destination. This journey becomes part of the brand experience—turning the act of finding the restaurant into a memorable adventure.
This project includes the development of the restaurant’s name, tagline, visual identity system, brand story, graphic language, and customer experience touchpoints. The goal is to create a cohesive brand that feels intriguing from the first clue on the map to the final bite of the burger—making the restaurant not just a place to eat, but a place to discover.
The brand will blend a retro atmosphere with a modern open-air balcony, offering an inviting space where customers can relax, enjoy the view, and savor a burger that feels elevated beyond typical fast food. The visual identity, naming, and messaging will all emphasize mystery, exploration, and the reward of reaching a “hidden gem.”
