Flamintea

Branding, Graphic Design, Illustration

Flamintea is a fictional matcha brand created to challenge the typical calm, minimalist visual language often associated with matcha culture. The project explores how a bold mascot and playful tone of voice can turn a traditional product into a memorable, personality-driven brand. The objective was to design a branding system that feels fun, expressive, and instantly recognizable, while still communicating the quality and ritual behind matcha. A flamingo was chosen as the brand mascot to act as the voice of Flamintea — confident, a little dramatic, and impossible to ignore.


FLAMINTEA

Brief: Flamintea is a conceptual matcha brand designed to break away from the traditional calm and minimal aesthetic of matcha culture. The goal was to create a bold, playful identity that feels approachable, memorable, and driven by personality, while still referencing the ritual and quality of matcha.

Solution: The branding centers around a flamingo mascot that acts as the voice of the brand, illustrated in humorous scenarios interacting with matcha. A vibrant palette combined with bold typography and witty copy, creates a confident and expressive visual system. The result is a fun, modern take on matcha branding that turns the brand into a character customers can connect with.

Designer: Tuyen Lam
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Thank you!

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