By Tuyen Lam (Author), Thu To (Illustrator), Nguyen Ho Van (Illustrator), Shubham Gondurkar (Contributor)
Becoming a Global Designer: Where Creativity Meets the World is an art-driven guidebook written by Tuyen Lam (founder of NeO Studio), sharing real lessons from her 8-year journey in the creative industry. Blending personal stories with practical insights, the book offers young designers a clear, heartfelt roadmap to grow with confidence—both creatively and professionally.
Through topics like mastering tools, building a personal brand, communicating with clients, staying inspired, and navigating the realities of freelance life, this book encourages designers to dream boldly and create without borders.
A thoughtful companion for anyone who wants to build a meaningful, global design career.
About the Author
Tuyen Lam is a designer and the founder of NeO Creative Studio, specializing in branding, packaging, and visual identity. With a Master’s degree in Graphic Communication from the UK and over eight years of experience working with international clients, Tuyen brings a global perspective to every project she creates.
Her work blends creativity, strategy, and cultural insight—shaped by years of designing across borders and building her own studio from the ground up. She believes that design is more than a skill; it is a mindset, a tool for connection, and a language that speaks beyond geography.
Becoming a Global Designer is Tuyen’s first book, written to encourage and support young designers who dream of reaching the world with their creativity. Through honest stories and practical lessons, she hopes to inspire others to grow, explore, and believe in their own path.
